Challenge
HALFADEDD is a music artist from the UK who plays shows, releases music and sells clothing collections. All of it needed one place – with the character of the shows, not a template.
What we did
We built the site like an archive of camera footage: a REC marker with a running timecode, live footage on the first screen that scrubs as you scroll, and shot labels as if from tape. It holds the next show with a link to tickets, footage from the last gig, sign-up for new dates, a discography with tracklists and a shop with four collections – product pages with sizes, a cart and preorders.
Outcome
Fans check the next show, browse the releases, watch footage from the floor and order clothes – all in one place.
Gallery
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